Security of data for customers is the process of securing data from hackers or accidental leaks, as well as other breaches. CX leaders who are adamant about this strategy are able to create customized experiences that increase confidence with customers, boost customer loyalty, and boost the bottom performance.

If it’s PII (personally identifiable information), PII and medical records, financial information, or even social security numbers, making sure that you keep your customers’ information safe is crucial for maintaining a trusted relationship. It’s the reason it’s so important to adhere to data privacy laws, which vary by region (PIPEDA in Canada, HIPAA in the US and GDPR in the EU).

Create roles based on the specific job responsibilities of each employee and assign permissions accordingly. This ensures that when an employee leaves or is promoted the access rights they have change with them. It’s important to secure data both in transit and at rest, using tools such as 256-key bit length encryption for email communications, or encryption of files on systems as well as servers.

Additionally, be sure to shred or crosscut copies of customer information before discarding them. When a computer is removed from service, you should wipe the hard drive or physically destroy it. This will keep any information from falling in the wrong hands. This simple step will significantly reduce the chance of data breaches.